MLM Business Plan Network Marketing

Avon Business Plan 2023, Marketing, History, Benefits | PDF Download

Are you a fan of beauty products and are looking for a business out of it but you are confused about where to apply for?

Then we have got you one of the best MLM plans, I.e., the Avon business plan.

So, let’s talk about this plan briefly.

About the company

Avon beauty products private India limited provides the customer with the daily use beauty products that a woman requires.

The main motive of this company is to sell the best and high-quality products to their customers and also allow them to start a business with it.

In this way, it recognizes itself as one of the best products based direct selling companies in India.

Avon aims to satisfy all the needs of women globally and make them independent and empowered by providing the opportunity of self-employment.

This company has served many families with high-quality goods and still aims at supplying more and more.

Customer satisfaction is the most important thing for Avon and it never fails to amuse the customers with its great deals and variety of products.

Avon History and Company Profile

It all started with Mr. David McConnell who provided an opportunity for financial independence to the women of 19th century America.

Mr. David McConnell

Half of the women in those days preferred to stay at home while the other half mainly concentrated on doing jobs that include a domestic and manufacturing effort by earning only half of the fraction of men.

We can say that David McConnell was the angel in disguise for the women out there. He allowed them to sell glamour products and earn a good income.

He was smart enough for applying these techniques which not only increased its turnover but also helped the women to earn equally as the men.

McConnell was a great leader and the customers and the products meant everything for him.

Avon’s business plan was initially started in 1886 with its headquarters in New York, America.

With 70 other branches all over the world, the company decided to spread its boundaries by setting up one of its branches in India in 1996.

It has been 24 years since it has started in India and has never disappointed its customers.

According to its official website, the company’s turnover is more than 9 billion dollars a year and is connected with 7 lakh network websites all over the world.

Avon Products List

Now the foremost question is that what are the products of this company?

All these products are produced using the latest manufacturing techniques to satisfy customer’s needs.

There is a wide range of products that are being sold by the company which includes categories like:

1. Haircare:
  1. Naturals Ayurvedic hair oil
  2. Naturals Black Sesame Bhringraj Shampoo
  3. Advance-Techniques Reconstruction Conditioner
  4. Naturals Ultimate Volume 2-in-1 Shampoo & Conditioner
2. Skincare:
  1. Naturals Aloe-Vera Hydration Mask
  2. Anew Retroactive Detox Clay Mask
  3. Anew Essential Super Serum
  4. Anew Reversalist Serum
3. Perfumes for both men and women:
  1. Avon Little Lack Dres’s Lace Body Spray
  2. Black Suede Essential Roll-on Deodorant
  3. Little Black Dress-EDP
  4. Avon Eve Duet Sensual Body Lotion
4. Lip care:
  1. Naturals Lip Balms Strawberry
  2. Simply Pretty Color Bliss Lipstick 4g
  3. Simply Pretty Shiny Liquid Lipgloss
  4. Simply Pretty Color Bliss Matte Lipstick
5. Makeup:
  1. Avon True Color Skin Goodness Color Corrector
  2. Simply Pretty Cheek Color 3g
  3. Simply Pretty Kajal
  4. Mark Nude Matte Pressed Powder

Not only the body care products but there are other styling products as well like jewelry, ladies garment, bags, etc.

You can check the product details by visiting the official site with the below link:


Avon Marketing plan


Avon Business Plan

Avon has its competitors all over the world and the very distinctive one includes Amway.

But this did not stop its heights. The company has adopted unique yet powerful marketing strategies to grow its business faster.

The company’s product strategy was very smart as it decided to open its boundaries and include other fashion items rather than confining itself only to beauty products.

Avon sets its products’ prices according to the competition and the target market.

In India, it has set a medium pricing strategy with affordable prices.

Good quality product with a low price attracts more customers which shows that the pricing strategy is wise and hence it caters to a mass market.

Avon is partitioned into the following categories:

Direct selling – it is the most important channel for the distribution of products which includes the reliable technique of door-to-door selling.

Retail outlets – 80 % of the products are sold through retail locations widening its sales and turnover.

The distribution strategy adopted by Avon is cataloged along with celebrities representing the products.

Avon has also adopted promotion through social media sites and has made one of the renowned actresses of Bollywood Aditi Rao Hyderi as its brand ambassador.

Aditi Rao Hydari

Avon Business plan

Just like other MLM companies, Avon also asks its customers to fill in an online application form.

Although it’s free to register but to resale its products one needs to buy products worth at least 1500 rupees.

Firstly, you need to create your own Avon team to increase your sales.

Then, sign up to register yourself in Avon.

Signing up with Avon are summed up into three easy steps making the representatives’ work even more simple:

1. Go to

2. Insert the Avon referring code.

3. Now an account number will be assigned to the representative and it will help them access their new account.

Following are the numerous benefits of joining Avon as a representative:
  • The representative gets the privilege of joining a business.
  • They are also provided with a 10-day money-back guarantee.
  • If the representative is new to this business plan he/ she is provided with a good discount on every item they purchase for almost 6 months.
  • The products are of the best quality.
  • If the customer is an Avon member, then he/she is given a 10 to 25% discount on every product they buy.
  • Every month the company allows its members to earn gifts.
  • The company also provides a facility of home delivery to the customers.
  • The company assigns its customers to different levels and if they can acquire all the levels then they can win a world tour sponsored by the company.
  • The company works on the ranking system.
  • Because of the very hardworking support system of the company, the customers a provided with efficient training and guidance.
One can easily earn money by connecting with this company

1. Retail Bonus

The company provides its customers with a discount of 10% for buying a product of 3499 and 25% if the customer exceeds 3500.

2. Income of the team

Following are the points on how connecting 5 people to Avon’s business plan ranks you up?

1st month – consider referring 5 people about the MLM plan of Avon in the first month and them buying products worth rupees 2000, it will affect your rank and you would become the beauty adviser and will gain 1500 to 2000 rupees.

2nd month – and if those 25 people further refer to more than 5 people, and they buy products worth 2000 then you earn rupees 3000 to 5000 that month and you move up to the bronze rank.

3rd month – those 125 people would refer other 5 people and if they further buy products worth 2000 then it will rank you up to the silver level in that particular month and you are awarded money of 10000 to 14000.

4th month – then you move up to the emerald rank when those 625 people refer another 5 people and they buy products worth 2000. In this way, you would earn an income of 60000 to 80000 rupees in the fourth month.

5th month – during the fifth month, when those 3125 people buy products worth 2000 you earn an income of 250000 to 300000 which makes your level up to diamond rank.

6th month – similarly, when those 35625 people introduce Avon business plan to other 5 people then your rank would be platinum and you would earn an income of 12 to 15 lakh rupees that month.

Why Avon?

All the things sum up to the only question and that is, why choose Avon and not any other beauty brand?

Avon is one of the trusted brands since 1886.

It not only allows people to buy and sell the products but makes them independent enough to earn their daily living.

Avon’s motive remains the same which is, to provide a certain platform for all the women out there to join a business.

Coming back to the products, they are of very high quality and are easily affordable.

The products define one’s beauty and help one glow naturally.

A great deal of products and discounts available along with numerous gifts makes Avon one of the best MLM companies of India and abroad.

Frequently Asked Questions

How can we contact Avon?

The website of Avon provides all the necessary details and contact numbers of their company.

Is Avon fraud?

Avon is one of the best the trusted brands in India in the past 24 years and there hasn’t been a complaint against fraudulent practices done by the company.

But the customers need to recheck whether they are buying from the right site of Avon or not. Otherwise, they are subject to fraud practices.

Is there any charge required for registering in Avon?

No, the registration is free of cost.

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